High Agricultural Communications 3
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Number of Credits
1
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Estimated Completion Time
2 Semesters
Pre Requisites
Agriscience Foundations 1, Agricultural Communications 2
Description
As the global need for agricultural products grows, so does the need for effective communication between consumers and producers. Agricultural Communications 3 combines agricultural topics and science with the application of communication studies. Students continue the study of visual, verbal, and written techniques to communicate agricultural information to consumers, businesses, and government agencies. This course will provide real-world practice in writing, speaking, photography, graphic design, and web communication to prepare students to report and present agricultural topics with detailed knowledge aimed at gaining attention. Students will create a communications campaign, learn how to use social media to deliver communication messages, prepare a media kit, produce persuasive videos, modify photographs, create a web page, and effectively use their voices to present and debate agricultural topics. This course provides elective credit and fulfills the Fine Art or CTE requirement for high school graduation.
Follow the link below for the Department of Education Career & Technical Education Curriculum Frameworks:
https://www.fldoe.org/academics/career-adult-edu/career-tech-edu/curriculum-frameworks/
Segment 1:
Module 01: Business Cooperatives
- History and Trends of Agricultural Communication
- Communication Research Methods
- Business Methods
- Agricultural Cooperatives
Module 02: Speech and Debate
- Evaluating a Speech
- Visual Materials
- Presenting a Speech
- Debating Agricultural Issues
Module 03: Audio and Video
- Psychology of Persuasion
- Persuasive Media
- Informational Media
- Podcasts
Segment 2:
Module 04: News Media
- Media Relations
- Media Kit
- Mock News Interview Skills
- Writing News Stories
- Photography in the News
Module 05: Online and Social Media
- Social Media Messages
- Your Online Presence
- Social Media and Agriculture
- Web Design and HTML
- Mobile Apps
Module 06: Communications Campaigns
- Marketing Mix
- Communications Management
- Campaign Development
- Campaign Theme
Besides engaging students in challenging curriculum, the course guides students to reflect on their learning and evaluate their progress through a variety of assessments. Assessments can be in the form of practice lessons, multiple choice questions, writing assignments, projects, research papers, oral assessments, and discussions. This course will use the state-approved grading scale. Each course contains a mandatory final exam or culminating project that will be weighted at 20% of the student’s overall grade.***
***Proctored exams can be requested by FLVS at any time and for any reason in an effort to ensure academic integrity. When taking the exam to assess a student’s integrity, the exam must be passed with at least a 59.5% in order to earn credit for the course.
Courses subject to availability.
Pursuant to s. 1002.20, F.S.; A public school student whose parent makes written request to the school principal shall be exempted from the teaching of reproductive health or any disease, including HIV/AIDS, in accordance with the provisions of s. 1003.42(3). Learn more about the process and which courses contain subject matter where an exemption request can be made.
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