High Hospitality and Tourism Marketing Management

Segment 1:

Module 01: Be the Brand

• Brand Identity
• Target Markets
• Social Media Marketing
• Sustainable Practices

Module 02: Relate and Retain

• Guest Services Strategies
• Guest Surveys
• Diversity and Communication
• Resolving Conflict

Module 03: Behind the Burger

• Guest Experience in the Restaurant
• Working in the Kitchen
• Restaurant Front of the House
• Food Safety

Segment 2:

Module 04: Sell for Success

• Motivation in Sales
• Identifying Your Customer
• Market Options
• The Digital Traveler

Module 05: Produce a Profit

• Business Structures
• Finance
• Budgets
• Industry Regulations

Module 06: Stack the Skills

• Ethics
• Self-Evaluation
• Career Growth Plans
• Leadership Skills
• Organizational Structures

Besides engaging students in challenging curriculum, the course guides students to reflect on their learning and evaluate their progress through a variety of assessments. Assessments can be in the form of practice lessons, multiple choice questions, writing assignments, projects, research papers, oral assessments, and discussions. This course will use the state-approved grading scale. Each course contains a mandatory final exam or culminating project that will be weighted at 20% of the student’s overall grade.***

***Proctored exams can be requested by FLVS at any time and for any reason in an effort to ensure academic integrity. When a proctored exam is administered to assess a student’s integrity, the student must pass the exam with at least a 59.5% to earn credit for the course.

To achieve success, students are expected to submit work in each course weekly. Students can learn at their own pace; however, “any pace” still means that students must make progress in the course every week. To measure learning, students complete self-checks, practice lessons, multiple choice questions, projects, discussion-based assessments, and discussions. Students are expected to maintain regular contact with teachers; the minimum requirement is monthly. When teachers, students, and parents work together, students are successful.